Iconic London Day to Slay Eyeshadow Palette Review

Hi lovelies,

Here’s one that I received as part of the Glossybox Advent Calendar but a palette always deserves a full review.

You can pick up the Iconic London Day to Slay palette from the company website (see here), Boots (see here) and Cult Beauty (see here). This retails for £45 and this will qualify for free UK shipping from all three sites. Shipping takes a few days with Cult and an age from Boots. I’ve never ordered direct from Iconic London so if you have any experience with them, let us know in the comments.

The packaging screams class with it’s minimalistic gold look. Both the outer sleeve and the palette have this design and both contain the ingredients list. It’s a little bit deeper than most palettes but it’s not heavy to hold. There is a decent size mirror in the lid along with a magnet closure. The pans are a standard size with shade names written underneath. I hope they’re as deep as the packaging.

This palette contains 20 shades with a mixture of matte, shimmer and glitter shadows. There’s actually only 8 mattes in here with 10 shimmers and 2 glitters. It’s pretty unusual to have this ratio of mattes to shimmers but I don’t mind it too much with neutral palettes. I mean there’s only so many shades of brown but you can completely change a look depending on the shimmer.

When doing the swatches, the mattes felt a little bit chalky to touch and didn’t swipe well. They were just a bit wishy washy in the pigment department. The shimmers and glitters, on the other hand, swatched so well. They felt creamy and soft; have great pigment and shine. There is a clear difference between the shimmer and glitter shades in how they look and perform.

On the eye, the matte shades perform much better than the swatches. They’re not the most pigmented but they are buildable for more intense colour. However, this does make them easier to blend. The shimmers and glitters apply well with either a brush or your finger and I was surprised that the glitter stuck straight to my base; no glue needed.

There is some kickback in the pan for the majority of shades although there’s less for the shimmer shades. There is slight fallout under the eye with the darkest matte and for most of the shimmers but I can live with that as it wipes away easily. The shimmers and glitters can transfer slightly to the crease if you have hooded eyes but it is minimal and I didn’t notice any creasing after 8 hours of wear.

Overall, I’m not sure how I feel about the Iconic London Day to Slay palette. The packaging is simple yet elegant. The few mattes in the palette aren’t hugely pigmented although you can build them up for a more dramatic look. The shimmers and glitters are the best part of the palette but I have got those colours or similar in other palettes. Essentially £45 for 12 shimmers which is why I’m not 100% sold.

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Rach xx

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