I finally got round to picking up a new foundation. Seems like ages since we last tested one and it’s not from the Boots box either.
The Wet n Wild Photo Focus foundation is available to buy from the company website (see here) as well as Beauty Bay (here) and Boots (here). It retails for £5.95 for 30ml of product. Currently Wet n Wild do NOT ship internationally so us babes outside the US and Canada gotta use other distributors. You get free UK shipping on orders over £20 with Beauty Bay and £25 with Boots. Beauty Bay deliver within a few days while Boots can take a week or you can visit your nearest retailer.
The packaging is almost industry standard, the only different is the applicator. The bottle is well made and has some weight to it. The product and company names are on the front of the bottle with shade name on the top of the cap. All other information including the ingredients can be found on the back. The cap is a screw top with the applicator attached and is quite secure when fully tightened. The applicator is the only thing I don’t really like about the packaging. It’s a spatula. Not the best thing with a foundation with this consistency.
This is available in 20 shades though the range could be improved upon. As always, there’s many shades of beige with a couple of browns. More diverse shades needed for sure. I grabbed the shade Soft Beige which may be a shade too pale for me however it doesn’t change the product. According to the product description, this is a high performing matte foundation made for camera ready makeup. Specially formulated to combat flashback, this is perfect for normal to oily skin. It is also cruelty free and vegan.
The consistency of the foundation surprised me. It’s quite runny and free flowing as you can probably see from the swatch. There’s some slight oxidation as it dries however I’ve seen much worse from a foundation. It has good coverage and is easy to blend. It sits nicely on the skin leaving you with a smooth and flawless base. The foundation works well with liquid products and once set remains in place under powders. It lasts for hours before it begins to gather into the creases of the face.
Overall, I am really happy with the Photo Focus foundation from Wet n Wild. For the price, it’s pretty damn good. The packaging is fairly standard apart from the spatula applicator and is well made and sturdy. The consistency is quite runny though it is easy to apply and has good coverage. It gives you a smooth, matte finish to your skin and lasts hours. It blends well with other liquid products and doesn’t lift with any powders once it’s set.
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